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Valentín Durán Werneke

Valentín Durán Werneke

Design for brands, with the reasoning behind it.

I'm a third-year BA (Hons) Marketing student at York St John University. I design with Photoshop, Illustrator, GIMP and web tools. Below: what I did, the tools, and why I made each design decision. AI work comes after, clearly separated.

See the projects Download PDF
The RDK website on a phone: the DJ on stage in front of a red circular light. AI-generated image of the virtual influencer: posing in front of an old wooden door. AI-generated image of the virtual influencer: on a sunny terrace.
The RDK website, and AI-generated imagery (personal project).

Projects

RDK — DJ press kit website

Home screen of the RDK website: the DJ on stage in front of a red circular light, with a round logo and his genres.
What I did
Designed a one-page press kit for a Cádiz DJ (Afro House, Latin Tech, Tech House): profile, live sets, music, career, photos, technical rider and booking. Unreleased: the artist chose not to launch it. Open the website →
Tools
Web (HTML, CSS, JavaScript).
Design decisions
A dark, club-like palette with a single red accent that echoes the stage light, so the photos carry the mood. A circular badge with the genres around the name works as the main mark and tells promoters his style at a glance. One page, ordered the way a promoter decides: who he is, how he sounds, where he has played, what he needs, how to book.

ESSDM — social media content

Instagram @sevillademoda · see the 20 posts and reels

What I did
During my marketing internship at ESSDM, a fashion school in Seville (April–June 2025) I managed the school's social media and created digital content for promotional campaigns and events.
Tools
Instagram (posts and Reels), Facebook, X.

AI-assisted work

Separate from the projects above. Personal project: one AI-generated virtual influencer, kept recognisable across scenes. All images are AI-generated.

AI-generated image of the virtual influencer: on a sunny terrace.
AI-generated image of the virtual influencer: posing in front of an old wooden door.
AI-generated image of the virtual influencer: holding a spritz on a boat.
AI-generated image of the virtual influencer: coffee on a balcony with a tennis racket.
AI-generated image of the virtual influencer: smiling selfie.
AI-generated image of the virtual influencer: street selfie in Seville with sunglasses and a coffee.

Also: an AI video for Línea 013 Cerramientos — watch it →

Tools

  • Photoshop
  • Illustrator
  • GIMP
  • Wix
  • PrestaShop
  • fal.ai

Contact

Full portfolio: cw-valentin-duran.pages.dev

valentinduranwerneke@gmail.com +34 654 89 39 27